Top 5 Music and Podcasts Apps in Ghana: Q1 2023 Performance

In the first quarter of 2023, the top music and podcast apps in Ghana showcased varied performance metrics across weekly downloads, revenue, and active users. Here’s a closer look at the trends for Audiomack: Music Downloader, Boomplay: Music & Live Stream, Shazam: Find Music & Concerts, Spotify: Music and Podcasts, and Apple Music.

Audiomack: Music Downloader from Audiomack Music Apps saw a consistent revenue stream ranging from around $223 to $306 per week throughout the quarter. Weekly downloads for the app varied, peaking at approximately 112K in the second week of January and maintaining a steady range between 75K and 104K for most of the quarter. Active users remained robust, fluctuating between 2.2M and 2.5M weekly.

Boomplay: Music & Live Stream by Transsnet Music Limited had weekly revenue figures oscillating between $119 and $184. Downloads saw a peak of around 27K in early January, with fluctuations leading to a range of 19K to 26K for most weeks. Active users showed a slight decline from 859K at the beginning of the quarter to about 824K by the end of March.

Shazam: Find Music & Concerts, from Apple Inc., did not generate revenue but maintained a steady download rate, peaking at 21K in late December and averaging around 15K to 20K downloads per week. Active users hovered around the 470K to 480K mark throughout the quarter.

Spotify: Music and Podcasts from Spotify AB experienced a gradual increase in weekly revenue, starting at $9 and reaching up to $97 by mid-March. Weekly downloads saw a peak of 18K in late December, stabilizing around 6K to 7K in the subsequent weeks. Active users saw a dip from 739K at the start of the quarter to around 694K by the end of March.

Apple Music by Apple had minimal revenue figures, with sporadic peaks reaching up to $3. Downloads varied, peaking at around 6.4K in late January, with fluctuations leading to a range of 3.6K to 5.4K for most weeks. Active users showed a slight increase from 57K to around 61K over the quarter.

The data presented here is sourced from Sensor Tower, where more detailed insights can be found.